Consumer Insights

For downstream industries, understanding on consumer behavior is a must. Effective research methodology can help client companies understand consumer insights, and then work out the effective product/service strategy.

• Focus Group Discussion (FGD): Focus group is frequently leveraged by consumer goods companies, to understand consumers’ perceptions and preference.
  Experienced moderators can drive the discussion to reach the desired result, which can guide the strategic directions

• In-depth Interviews (IDI): Consumers are invited to share their diversified user experience. Through in-depth interviews, project team can dig deeper to find out
  consumer’s real intention and reasons behind

• Mystery Shoppers: Researchers pretend to be a normal consumer to check the store, including product display, shopping environment, service level, etc. 

• Computer Aided Telephone Interview (CATI): A traditional and most frequently used consumer survey method. Identify the qualified interviewees and conduct the
  verbal interviews following pre-defined questionnaire

• On-line Survey: Consumers might be invited to try some sample products, and they can then share their experience through online questionnaire. This research
  method is usually used when the questions/answers are more straightforward