Consumer Goods
Consumer goods acts as one of the major focusing sectors for Dynamic Consulting team. So far, the team has accumulated rich experience in market study and competitor intelligence, as well as consumer behavior analysis. The typical research methodologies include:
♦ 2B Type of Market & Company Study
• Industry Databases
• Expert Interviews
• Face to Face In-depth Interviews
♦ 2C Type of Consumer Behavior Study
• Focus Group Discussion (FGD)
• In-depth Interviews (IDI)
• Mystery Shoppers
• Computer Aided Telephone Interview (CATI)
• Online Survey
The major segments Dynamic team is covering include:
• Packaged Food
• Bakery
• Animal Feeds
• Tobacco
• Non-alcohol Beverage
• Beer, Wine, and Other Alcohol
• Catering and Hospitality
• Home & Personal Care
• Wearing Apparel and Accessories
Below is a sample case in consumer goods sector:
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